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Chief Marketing Officer (Portugal)


  • Full Time
  • Lisbon, Portugal
  • DOE
  • Online Gaming (iGaming)
  • Management (C-Level)


JOB ID: 45672

Required Skills
Brand Marketing Performance Marketing
Job Description

Apply Now: https://tlf.bamboohr.com/careers/142


What we would expect from CMO: 

  • Reinforce and drive the evolution of current and future brands positioning on a Global scale
  • Be external and internal promoter of innovative marketing ideas and products
  • Create and implement market strategies for new products and features
  • Develop a long term growth strategy, including consistent performance analysis and contingency planning
  • Lead market research and ROI analysis, defining challenges and opportunities
  • Collaborate closely across executive level engineering, design and operation to deliver a fully unified product approach and deliverance
  • Own and efficiently allocate the budget and acquisition planning
  • Control the spend and optimize blend of channels to hit growth targets in a resourceful manner
  • Work with the leadership team to develop and implement a high-level Marketing strategy and goals/targets that drive profit and complement business objectives
  • Set the overall Global Marketing Strategy to keep being ahead of competitors
  • Develop/review/refine Marketing strategies for each of Product and brand including product positioning, pillars, campaign roadmaps and media/channel mix with a view to increasing ROI
  • Forecast monthly, quarterly, annual acquisition growth and costs
  • Develop marketing execution plans and deliver on acquisition targets within time and budget
  • Ensure TLF Brand awareness and promotion through effective  marketing strategies including new products, launches, top industry events, and promotions
    Audit existing content and develop new Corporate Brand strategy and attributes
  • Analyse current CRM processes, optimize and plan related activities
  • Manage CRM effectively ( retention, reactivation, cross selling, VIP management), control of the CHURN and bonus costs
  • Develop and implement effective communication strategies that build “Customers” and “Partners” loyalty programs, brand awareness, and increase their satisfaction
  • Plan and manages the design, content, and production of all marketing materials

What CMO needs to demonstrate: 

  • Performance Marketing background in gaming industry is advantage 
  • Experience of brand strategy and marketing campaigns, including communications
  • Technical understanding of tracking and reporting systems
  • Analytical competencies / mindset
  • Strong problem solving and organizational skills
  • Growth focussed, goal oriented individual
  • Able and willing to lead from the front, getting “hands on” as required
  • Excellent written and verbal communications skills
  • A diplomatic and professional approach, able to gather and share information in an energetic and inclusive manner, while dealing effectively with challenging situations
  • A people person who enjoys managing teams and cares about their team’s welfare, as well as their output
  • Strong project management/programme management skills
  • Strong customer ethos and the ability to channel insight into profitable deliverables
  • Ability to develop and maintain strong working relationships with 3rd parties across technology, marketing and operational areas
  • Experience within a multi-channel brand(s) preferred


* Position is office based in Lisbon, Portugal. Relocation is available. 
** Compensation and benefits are discussed individually basing on the candidates experience.

Apply Now: https://tlf.bamboohr.com/careers/142