Chief Marketing Officer (Portugal)

Job Description

Apply Now: https://tlf.bamboohr.com/careers/142

What we would expect from CMO: 

• Reinforce and drive the evolution of current and future brands positioning on a Global scale
• Be external and internal promoter of innovative marketing ideas and products
• Create and implement market strategies for new products and features
• Develop a long term growth strategy, including consistent performance analysis and contingency planning
• Lead market research and ROI analysis, defining challenges and opportunities
• Collaborate closely across executive level engineering, design and operation to deliver a fully unified product approach and deliverance
• Own and efficiently allocate the budget and acquisition planning
• Control the spend and optimize blend of channels to hit growth targets in a resourceful manner
• Work with the leadership team to develop and implement a high-level Marketing strategy and goals/targets that drive profit and complement business objectives
• Set the overall Global Marketing Strategy to keep being ahead of competitors
• Develop/review/refine Marketing strategies for each of Product and brand including product positioning, pillars, campaign roadmaps and media/channel mix with a view to increasing ROI
• Forecast monthly, quarterly, annual acquisition growth and costs
• Develop marketing execution plans and deliver on acquisition targets within time and budget
• Ensure TLF Brand awareness and promotion through effective  marketing strategies including new products, launches, top industry events, and promotions
  Audit existing content and develop new Corporate Brand strategy and attributes
• Analyse current CRM processes, optimize and plan related activities
• Manage CRM effectively ( retention, reactivation, cross selling, VIP management), control of the CHURN and bonus costs
• Develop and implement effective communication strategies that build “Customers” and “Partners” loyalty programs, brand awareness, and increase their satisfaction
• Plan and manages the design, content, and production of all marketing materials

What CMO needs to demonstrate: 

• Performance Marketing background in gaming industry is advantage 
• Experience of brand strategy and marketing campaigns, including communications
• Technical understanding of tracking and reporting systems
• Analytical competencies / mindset
• Strong problem solving and organizational skills
• Growth focussed, goal oriented individual
• Able and willing to lead from the front, getting “hands on” as required
• Excellent written and verbal communications skills
• A diplomatic and professional approach, able to gather and share information in an energetic and inclusive manner, while dealing effectively with challenging situations
• A people person who enjoys managing teams and cares about their team’s welfare, as well as their output
• Strong project management/programme management skills
• Strong customer ethos and the ability to channel insight into profitable deliverables
• Ability to develop and maintain strong working relationships with 3rd parties across technology, marketing and operational areas
• Experience within a multi-channel brand(s) preferred

* Position is office based in Lisbon, Portugal. Relocation is available. 
** Compensation and benefits are discussed individually basing on the candidates experience.

Apply Now: https://tlf.bamboohr.com/careers/142