EU Marketing Manager

Job Description

Company Introduction

Our client is a gaming solutions provider.

Job Responsibilities and Duties

• Plan, coordinate, and execute B2B and B2C marketing initiatives across the European market, including operator co-marketing campaigns, brand awareness activities, social media, advertising, KOL collaborations, and player engagement initiatives;
• Develop and manage global affiliate marketing campaigns, supporting content creation, campaign execution, and affiliate partner development;
• Monitor and track the visibility and listing of the company's games across affiliate platforms;
• Work closely with Regional Account Managers and Business Development teams to support operator marketing collaborations and campaign execution;
• Contribute to creative direction, brand positioning, and the adaptation of marketing campaigns to local market requirements;
• Act as a liaison between the European market and the headquarters to ensure alignment on marketing strategies and initiatives;
• Prepare and submit weekly progress reports outlining ongoing marketing activities;
• Produce monthly performance reports, including market intelligence, competitor analysis, campaign performance, and business opportunities.

Experience

• Minimum of 3 years' hands-on experience within B2B and B2C marketing in the European iGaming industry;
• Previous experience working on the provider side of the iGaming industry will be considered an asset;
• Experience managing affiliate partnerships and affiliate marketing initiatives will be considered an asset;
• Experience with budget planning and cost control;
• Experience coordinating multiple projects and managing competing priorities;
• Fluent in English;
• Willingness to travel internationally as required;
• Willingness to complete a 2–4 week onboarding programme at the company's headquarters in Taiwan upon joining.

Personal Skills

• Strong organisational and project management skills;
• Excellent communication and stakeholder management abilities;
• Ability to manage multiple projects and meet deadlines in a fast-paced environment;
• Creative and commercially minded approach to marketing initiatives;
• Proactive, hands-on, and results-oriented mindset;
• Strong analytical skills with the ability to interpret market trends and campaign performance.