Marketing Manager

Job Description

Company Introduction

Our client is a leading operator in the hospitality industry.

Job Responsibilities and Duties

• Oversee a diverse portfolio of brands targeting various international and local audiences across multiple channels;
• Supervise a small team of marketing professionals;
• Develop business cases for proposed marketing programs and recommend effective marketing strategies;
• Design marketing initiatives to support specific objectives across different channels and segments, aligned with the Company’s strategic marketing plan;
• Assess the impact of marketing programs to ensure they meet stated objectives;
• Establish strategic relationships and partnerships with key industry players, agencies, and suppliers;
• Prepare and regularly monitor the annual marketing budget;
• Review and approve marketing materials across different brands;
• Create and manage organic and paid content, events, publicity initiatives, social media calendars per brand, lead generation campaigns, and performance analysis;
• Generate engaging content for our website and other channels to attract and convert target audiences;
• Analyze consumer behavior and adjust advertising campaigns accordingly;
• Measure and report on the performance of marketing campaigns, evaluating insights against goals;
• Stay current with emerging trends and best practices in international hotel marketing.

Experience

• Have a minimum of 3-5 years’ related experience as Marketing Manager;
• Possess a University Degree in Communications, Marketing or related field;
• Experience in mentoring and managing a marketing team;
• Strong understanding and experience in offline and online marketing.

Personal Skills

• Commercial and result oriented mind-set, understanding of delivering target expectations;
• Capable to juggle multiple projects at once and can tackle competing priorities;
• A strong sense of aesthetics and a love for great copy, communication and PR stunts;
• Excellent negotiation and problem-solving skills;
• Strong project management skills.