Brand Manager

Job Description

Job Description

Company Introduction

Our client is a leading company in the hospitality, development and construction sectors.

Job Responsibilities and Duties

• Create the brand’s strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term;
• Plan and execute communications and media actions on brand channels, including online and social media;
• Create and manage promotional collateral to establish and maintain product branding;
• Manage budgets;
• Carry out competitor and customer insights analysis;
• Stay current on market trends and competitive activity;
• Define and manage the brand communication strategy using a variety of media;
• Own the development and messaging of the brand narrative;
• Create, execute, and manage marketing programs and campaigns.

Experience

• Have a Bachelor’s Degree in Marketing / Digital Marketing;
• At least 2-3 years of experience in a similar role;
• Have the proven ability to develop brand and marketing strategies and communicate recommendations to executives.
• Have experience in identifying target audiences and devising effective campaigns;
• Have excellent understanding of the full marketing mix.

Personal Skills

• Have strong analytical skills as well as a creative mind;
• Have strong and in-depth knowledge of web and social media platforms;
• Have outstanding communication skills;
• Be up to date with the latest trends and marketing best practices.