Required Skills
Analytical Brand Marketing Marketing Plans Performance Marketing Promotion Social Media TeamworkJob Description
Job Description
Company Introduction
Our client is a leading company in the hospitality, development and construction sectors.
Job Responsibilities and Duties
- Create the brand’s strategy, including the setting of style guides, brand guidelines, brand vision and value proposition for short as well as long term;
- Plan and execute communications and media actions on brand channels, including online and social media;
- Create and manage promotional collateral to establish and maintain product branding;
- Manage budgets;
- Carry out competitor and customer insights analysis;
- Stay current on market trends and competitive activity;
- Define and manage the brand communication strategy using a variety of media;
- Own the development and messaging of the brand narrative;
- Create, execute, and manage marketing programs and campaigns.
Experience
- Have a Bachelor’s Degree in Marketing / Digital Marketing;
- At least 2-3 years of experience in a similar role;
- Have the proven ability to develop brand and marketing strategies and communicate recommendations to executives.
- Have experience in identifying target audiences and devising effective campaigns;
- Have excellent understanding of the full marketing mix.
Personal Skills
- Have strong analytical skills as well as a creative mind;
- Have strong and in-depth knowledge of web and social media platforms;
- Have outstanding communication skills;
- Be up to date with the latest trends and marketing best practices.