Head of Marketing - Digital Cash Customers (m/f/x)
Your daily pitch
As our new Head of Marketing – Digital Cash Customers (m/f/x) your focus lies on our customers who like to use cash-funded e-wallets as payment methods but like to place their bets online. You drive the expansion of this customer segment by successfully leading your own team and facilitating their close collaboration with our payment provider and acquisition team. Your excellent communication skills and analytical understanding combined with your industry knowledge and marketing mindset will help you to achieve your goals which will play a crucial role in Tipico’s future success.
Are you ready to turn up the power and bring the thrill of Spannung into your working life? Then show us your game face – because we’re looking for a Head of Marketing – Digital Cash Customers (m/f/x) to join the team!
Your playing field:
- Taking ownership of the retention, reactivation, and conversion of the Digicash customer segment to maintain and increase turnover.
- You are responsible for 3 direct reports, supporting them in achieving set strategic goals.
- You are taking the right actions to acquire new customers by closely collaborating with our own payment provider and acquisition team and outlining the marketing strategy for this segment.
- Drive the product development to add value to the customer experience resulting in increased conversion.