SEO Research and Content Lead
Are you interested in joining a global, dynamic and collaborative company that is driven by providing a superior search experience? Are you willing to shape and influence how the entire organization thinks about SEO? Do you want to take part of building something new, challenge the status quo, and shape your own role as an expert in SEO? Then join us to create the best customer search experience in the industry!
This role is in charge of all the keyword research activities in the group including the content strategy development and implementation for each market and brand by managing a team of Content Managers and Research specialists. This role will also be responsible for the SEO site structure, internal linking and SERP CTR optimisation.
A Flavour of what you will be Doing!!
• Setup and lead the SEO Content strategy for all brands and markets
• Setup and establish a process for a coherent internal linking strategy, and oversee it’s implementation
• Setup and establish a process for SERP CTR optimisation and oversee it’s implementation
• Setup a framework for AB testing of on-page content, SERP results and user experience of non-logged in customers
• Create a research structure for SEO and establish research areas and processes
• Oversee Global KW research processes and implementation
• Oversee Global SEO Competitors’ research processes and implementation
• Work with suppliers for content writing and supply
Awesome if you have
- At least 7 years of SEO experience or equivalent in digital marketing acquisition.
- At least 2 years of experience working in a similar role, ideally within the iGaming industry, or background in a multi-brand environment
- Leadership experience
- Content creation and amplification
- Excellent communication skills
What is in it for me?
Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We offer numerous challenges where your skills will be put to good use! We encourage innovation, independence and celebrate success where you will be part of multi-cultural and diverse company, with people from all over the world.