Analytics Specialist (m/f/x)
As a vital member of our digital marketing team, you’ll play a key role in shaping the success of our campaigns. Dive into the intricacies of user behaviors, harnessing your analytical prowess and technical skills to elevate our strategies.
Your playing field:
- Data Transformation and Integration: Utilize KNIME for seamless data extraction, transformation, and loading. Also rmploy Python and SQL for data manipulation, analysis, and querying.
- Tracking and Attribution: You master the art of mobile tracking and showcase your Google Analytics & Tag Manager expertise.
- Marketing Funnel Optimization: Analyze and optimize the marketing funnel, identifying key metrics for improvement. Provide actionable insights for enhanced user engagement and conversion rates.
- A/B Testing and Experimentation: Design, implement, and analyze A/B tests to boost website performance. Make data-driven recommendations for improved conversion rates and user experience.
- Reporting and Communication: Craft comprehensive reports and visually stunning dashboards to convey insights. Collaborate with marketing teams, aligning data findings with business objectives.
- Continuous Improvement: Stay at the forefront of marketing analytics tools and industry trends. Implement best practices to enhance marketing strategies.