Who you are tomorrow begins
with what you do today.

B2B Marketing Lead

  • Full Time
  • Malta
  • DOE
  • Customer Care, Marketing, Sales
  • Apply By: June 21, 2022

JOB ID: 33789

Required Skills
Communication Maltese Marketing Plans Promotion Strategic Thinking Strategy Target Setting Teamwork
Job Description

Job Description

Company Introduction

Our client is leading communications services company.

Job Responsibilities and Duties

  • Be responsible for the product roadmap and product marketing, with a specific focus on fixed and business solutions;
  • Driving the business product portfolio and bringing the enthusiasm and innovative mindset to take it to the next level;
  • Closely monitor daily performance against targets and devise plans/ offers/ commission strategies/ product positioning in direct and resellers market with the aim to reach set goals;
  • Create product strategy documents that describe business cases and pricing to meet revenue and profitability goals, high-level use cases and high-level product requirements;
  • Execute of all product lifecycle processes for products, including product research, market research, competitive analysis, planning, positioning, product roadmap development, product requirements and launch;
  • Analyse market data to develop sales strategies;
  • Define product objectives for effective marketing communications plans, together with being an expert with respect to the competition;
  • Collaborate closely with product design, brand, and sales teams on the development and release of products;
  • Obtain product market share by working with the head of sales to develop product sales strategies;
  • Develop product core positioning and messaging that differentiates the company and its features across primary market segments;
  • Provide information for management by preparing short-term and long-term product customer sales and revenue forecasts and special reports and analyses; answering questions and requests.


  • Holding a qualification in a business or technical field;
  • Experience in business and/or technical fields, particularly in product/project management;
  • Demonstrated success defining and launching excellent products that go beyond mobile, preferably with a specific focus in the business solutions space.

Personal Skills

  • Excellent communication skills in English and Maltese (verbal, written, presentation (public speaking and digital));
  • Proven ability to influence cross-functional teams without formal authority;
  • Self-motivated and goal-oriented, desire to deliver results;
  • Ability to create and deliver presentations;
  • Fast learner and a quick thinker.