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Casino Manager - Zecure Gaming

  • Full Time
  • Malta
  • DOE
  • Zecure Gaming
  • Apply By: November 10, 2023

JOB ID: 44691

Job Description

Excellent opportunity to join Betsson Group as our new Casino Manager – Zecure Gaming.


The Wow

Guts is the sleeping giant of Zecure Gaming, the B2C company acquired by Betsson in early 2020. Guts received a rebrand in April 2022 and a new sportsbook (courtesy of Betsson) in August 2022. Guts is also a well-established poker brand.

We are now putting out the all-important Guts Casino Manager role. This represents a key role within the Zecure business as we have big plans for Guts for 2023, as we unleash this brand back into the gaming sphere. We seek somebody with a real passion for Casino and gaming, and somebody who is proactive and headstrong in their objectives.

You will be a key stakeholder in the Guts brand, working with multiple departments within Zecure and Betsson (Product, CRM, Content, Acquisition, VIP) to re-establish this iconic casino brand.

What you'll be doing:

  • Utilise Power BI, regular reports and in-house Analysts to action key changes to improve KPI’s for Guts casino
  • Create and execute campaigns (BTL) and work with Promotions Manager to ensure Guts promos are relevant and engaging
  • Own bonusing for Guts, ensuring we are spending our bonus money wisely, and limiting abuse
  • Ensure games portfolio is up-to-date and competitive on a market level
  • Communicate game releases, product features, promotions etc to organization
  • Create regular decks on Guts (brand, performance) and deliver these on monthly basis to ensure Guts is front of mind for Zecure business and wider Betsson business
  • Hold key relationships with third party suppliers and Central Gaming teams to remain at forefront of gaming industry
  • Work alongside Dev team and platform provider to develop and deliver our casino roadmap, including an updated version of Game of Guts
  • Prepare and execute on upcoming compliance /regulatory obligations
  • Utilise backoffice tools to execute and optimise our bonuses and player management platform
  • Conduct regular competitor analysis
  • Manage and develop a Casino Coordinator
  • Own P&L of Guts Casino alongside the Gaming Director
  • Help to manage game releases by liaising with game providers, regulators, audit labs and technical teams etc

You’re good at:

  • The casino product – you have an in-depth understanding of the casino product and its development process, also commercial management of the casino with a detailed view on what makes it different and maximise ROI
  • Having full ownership of the Casino Game catalogue and Casino Game Release process, including all the planning, coordination and execution required across all platforms
  • Working with UX, Developers and BI for game metadata and game indexing setup, casino lobby optimization, and other key casino related elements of the sites
  • Maintaining and share casino game and supplier specific statistics and KPI reports
  • Having ownership and training on casino specific and casino related back offices and systems
  • Defining top-line marketing, CRM, VIP and gamification strategies for innovative Casino campaigns
  • Reporting on vertical performance and bring unique insights that can ensure profitability
  • Owning competitor intelligence insight and reporting
  • Working across the teams in order to leverage the multi-brand strategy in place by sharing best practice, knowledge and results.
  • You may have worked in a similar casino role already 
  • Leadership – you have good managerial skills to manage a small team and stakeholder in other teams. 
  • Data, data, data! You are data-driven and detail-orientated with good analytical and problem solving skills. 
  • Tackling challenges head on -you are an innovative self-starter who loves a challenge.


What’s in it for you?

We are offering you a unique and challenging role within a great team. You’ll get the opportunity to work in an international environment, at a 100% digital company that is the market leader within the online gaming industry.  


Challenge accepted?

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