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with what you do today.

CRM Manager

  • Full Time
  • Malta
  • €32000 - €38000
  • Managerial, Online Gaming (iGaming), Sales
  • Apply By: June 23, 2022

JOB ID: 33933

Required Skills
Analytical Communication Confidence Customer Requirements Customer Service English Problem Solving Target Setting Written and Oral English Communication
Job Description

Job Description


Job Responsibilities and Duties

  • Planning and delivering CRM strategies to increase loyalty and retention across a company;
  • Ensuring the CRM platform captures all required information at key points in the customer cycle;
  • Mapping customer journeys by analysing touch points along a pipeline and maximising commercial opportunities with this information;
  • Overseeing direct communication with customers through a chosen CRM system and resolving customer complaints quickly;
  • Monitoring and maximising customer lifetime value strategies ensuring maximum profitability;
  • Segmenting customer databases and maintaining lists of segmented customers;
  • Identifying new leads and target audiences to optimise ROI;
  • Migrating different communication channels to more effective, cost-worthy ones;
  • Developing strategies for testing all aspects of a CRM and making sure the most effective approach to customer relationships is always taken;
  • Bringing departments together and maintaining high levels of cooperation between them;
  • Knowing your competition and strategising accordingly;
  • Acknowledging individual customer concerns and needs and then catering to them.


  • A minimum of 3 years’ experience in a similar role within On Line Casino (B2C).

Personal Skills

  • Excellent verbal and written communication skills;
  • Highly analytical with the ability to extract actionable insights from reports;
  • Have a genuine passion and understanding of the Casino Industry.