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Jobs in Malta

Who you are tomorrow begins
with what you do today.

Marketing Specialist

  • Full Time
  • Malta
  • DOE
  • Marketing, Online Marketing
  • Apply By: October 7, 2023

JOB ID: 43241

Required Skills
Advertising Budgeting Campaigns Communication Creative KPI Reporting Marketing Plans Oral Communication PR Problem Solving Promotion Research SEM Social Media
Job Description

Job Description

 

Company Introduction

Our client is a well renowned business in the Maltese market with various interests in different industries

Job Responsibilities and Duties

  • Generate insights on customer needs; understand the emotional and rational triggers that can change people’s behaviour and set us apart in a competitive landscape;
  • Develop consumer segmentation strategies that can be implemented across all digital marketing channels;
  • Develop customer acquisition, engagement and retention plans including strategy, goals, budgets and tactics;
  • Create persistent, consistent, and frequent stories that can create a lasting impression among different target audiences;
  • Create and maintain a favourable brand and public image by communicating accomplishments and opinions through PR channels;
  • Plan digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising;
  • Measure and report performance of all marketing campaigns, and assess ROI and KPIs;
  • Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely.

Experience

  • At least 5 years previous experience in a similar role;
  • Ability to understand the story behind data and processing figures with spreadsheets;
  • Solid knowledge of analytical tools (e.g., Google Analytics, AppsFlyer, Facebook Analytics);
  • Experience in setting up and optimising Google Ads and Facebook campaigns (certification is considered as an asset);
  • Up to date with the latest trends and best practices in online marketing tools;
  • Knowledge of video storytelling.

Personal Skills

  • Good communication skills ;
  • Problem-solving skills;
  • Be creative.