Marketing Manager

Job Description

Job Description

Company Introduction

Our client is a leading company in the hospitality, development and construction sectors.

Job Responsibilities and Duties

• Build marketing programs to support specific marketing objectives across different channels and segments in support of the company’s overall strategic marketing plan;
• Lead the execution of marketing programs from start to finish;
• Manage a diverse portfolio of brands which target different international and local audiences on various channels;
• Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics;
• Deploy successful marketing campaigns from ideation to execution;
• Evaluate the impact of marketing programs to achieve stated objectives;
• Build strategic relationships and partner with key industry players, agencies and suppliers;
• Prepare an annual marketing budget and monitor on a regular basis;
• Develop organic and paid content, events, publicity initiatives, social media calendar per brand, lead generation campaigns, and performance analysis;
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups;
• Analyse consumer behaviour and adjust advertising campaigns accordingly;
• Measure and report on the performance of marketing campaigns, through which insight is assessed against goals;
• Keep up-to-date with the latest emerging trends and best practices in international hotel marketing.

Experience

• At least 3-5 years of related experience as a Marketing Manager, preferably in the hospitality industry;
• Have a University Degree in Communications, Marketing or a related field;
• Have experience in mentoring and managing a marketing team;
• Proven experience in developing and executing complex hotel marketing programs;
• Have a strong understanding and experience in offline and online marketing.

Personal Skills

• A good multi-tasker;
• Able to multi-task and juggle different projects at the same time;
• Creative, loves aesthetics and has a passion for writing great copy;
• Have excellent negotiation and problem-solving skills;
• Great at time management and organisation;
• Approaches work in a positive and energetic way;
• Have strong project management skills.