SEO Brand Owner
Are you interested in joining a global, dynamic and collaborative company that is driven by providing a superior search experience? Are you willing to shape and influence how the entire organization thinks about SEO? Do you want to take part of building something new, challenge the status quo, and shape your own role as an expert in SEO? Then join us to create the best customer search experience in the industry!
The SEO Brand Owner is responsible for managing the assigned brands; from setting overall strategy to budget allocation, planning out execution, making sure execution happens according to plan, as well as tracking results. The role will work closely with the rest of the global SEO team to ensure short and long-term growth keeping ROI and LTV in mind.
A flavour of what you'll be doing
- Support Global SEO Strategist on setting brand and market strategies
- Own assigned brands across all markets taking strategy to planning to execution
- Monitor channel performance and user optimization to increase financial value across assigned brands
- Track allocated budget and ROI and report main KPIs to stakeholders
- Ownership of leading brands to improved search performance
- Conduct research opportunities and gaps analysis with SEO Researcher
- Check ranking, traffic and other key metrics; keep track of content and off-page quality and execution being done by other teams to make sure they are aligned with strategy, plans and ROI
- Responsible for audits, report any issues and handle error alerts
- Look at the whole visitor funnel and make the most of new visitors coming in by looking at the conversion and reporting on any gaps to responsible team
- Liaise with the SEO Product Owner and SEO team Expert to implement website and product improvements
- Ensure clear communication lines with rest of Global SEO team and regional teams
Awesome if you have
- Stakeholder management
- Project management
- Open to a dynamic environment
- Good communication skills
What is in it for me?
Much like riding a rollercoaster, sometimes life at Betsson can be lightning fast with twists and turns but always FUN! Then again, what else would you expect from a business 75% millennial and 1700 strong, spread across 7 offices with 900 based out of our Malta HQ alone! We offer numerous challenges where your skills will be put to good use! We encourage innovation, independence and celebrate success where you will be part of multi-cultural and diverse company, with people from all over the world.